Working with your data
Etals works best when your data is structured and synced to the platform.
Your data gives agents the context they need to write, translate, validate, enrich, and transform content. This can include product information, images, categories, market rules, language rules, brand guidelines, SEO fields, and any other information your workflow depends on.
Overview
Data in Etals is built from a few core concepts:
Define the types of data you work with, such as products, categories, articles, emails, or landing pages.
Describe the fields that belong to each content type, including text, HTML, JSON, options, media, and references.
Learn how agents read existing values and produce new values for your properties.
Getting data into Etals
You can add or update data in several ways:
- Import data manually when needed.
- Use the Funnel API to sync data automatically.
- Contact us to set up an integration with your existing systems.
Recommended next steps
Start by creating the content types your team works with. Then add the properties each content type needs, and connect those properties to agents through prompts and pipelines.

