Data

Properties

Properties define the fields and values inside each content type.
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Properties are the fields that belong to a content type.

For a product, properties might include a product description, meta title, meta description, product image, EAN, supplier information, and categories. For an article, properties might include title, excerpt, body content, and topic.

Property values

Each property can store values for the item it belongs to. When needed, a property can also have different values per brand, market, language, or website.

This makes it possible to work with localized and market-specific content without creating separate fields for every variation.

Supported property types

TypeUse it for
TextShort or long plain text values.
HTMLRich content such as product descriptions or article bodies.
JSONStructured data that should be stored as an object or array.
OptionOne selected value from a predefined list.
OptionsMultiple selected values from a predefined list.
Hierarchy optionsMultiple selected values from a hierarchy, such as a category tree.
MediaImages or other media URLs that Etals should process.
DocumentA PDF file and its extracted text, used for PDF import and Coordinator AI chat. Always global, not segmented by brand, market, or language.
ReferenceA link to another item by identifier.
Reference listLinks to multiple items by identifier.

Example product properties

PropertyTypeScope
Meta titleTextWebsite
Meta descriptionTextWebsite
Product descriptionHTMLWebsite
CategoriesHierarchy optionsShared
Product imageMediaShared

Naming properties

Use clear property names that describe the value.

Clear names make prompts easier to write and maintain. For example, product_name is easier for an agent to understand than a vague name like value_1.