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# Properties

Properties are the fields that belong to a content type.

For a product, properties might include a product description, meta title, meta description, product image, EAN, supplier information, and categories. For an article, properties might include title, excerpt, body content, and topic.

## Property values

Each property can store values for the item it belongs to. When needed, a property can also have different values per **brand**, **market**, **language**, or **website**.

This makes it possible to work with localized and market-specific content without creating separate fields for every variation.

## Supported property types

| Type              | Use it for                                                                                                                                  |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| Text              | Short or long plain text values.                                                                                                            |
| HTML              | Rich content such as product descriptions or article bodies.                                                                                |
| JSON              | Structured data that should be stored as an object or array.                                                                                |
| Option            | One selected value from a predefined list.                                                                                                  |
| Options           | Multiple selected values from a predefined list.                                                                                            |
| Hierarchy options | Multiple selected values from a hierarchy, such as a category tree.                                                                         |
| Media             | Images or other media URLs that Etals should process.                                                                                       |
| Document          | A PDF file and its extracted text, used for PDF import and Coordinator AI chat. Always global, not segmented by brand, market, or language. |
| Reference         | A link to another item by identifier.                                                                                                       |
| Reference list    | Links to multiple items by identifier.                                                                                                      |

## Example product properties

| Property            | Type              | Scope   |
| ------------------- | ----------------- | ------- |
| Meta title          | Text              | Website |
| Meta description    | Text              | Website |
| Product description | HTML              | Website |
| Categories          | Hierarchy options | Shared  |
| Product image       | Media             | Shared  |

## Naming properties

Use clear property names that describe the value.

Clear names make prompts easier to write and maintain. For example, `product_name` is easier for an agent to understand than a vague name like `value_1`.