> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.etals.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.etals.com/_mcp/server.

# Working with your data

Etals works best when your data is structured and synced to the platform.

Your data gives agents the context they need to write, translate, validate, enrich, and transform content. This can include product information, images, categories, market rules, language rules, brand guidelines, SEO fields, and any other information your workflow depends on.

## Overview

Data in Etals is built from a few core concepts:

#### [Content types](/content-types)

Define the types of data you work with, such as products, categories, articles, emails, or landing pages.

#### [Properties](/properties)

Describe the fields that belong to each content type, including text, HTML, JSON, options, media, and references.

#### [How agents use data](/how-agents-use-data)

Learn how agents read existing values and produce new values for your properties.

## Getting data into Etals

You can add or update data in several ways:

* [Import](/import) data manually when needed.
* Use the [Funnel API](/funnels-api) to sync data automatically.
* [Contact us](mailto:hi@etals.com) to set up an integration with your existing systems.

## Recommended next steps

Start by creating the content types your team works with. Then add the properties each content type needs, and connect those properties to agents through prompts and pipelines.