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Welcome

Etals writes, translates and enriches the content on your product pages, in every market you sell in.
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Etals is an AI content platform for e-commerce teams. You bring your product data and tell Etals how your brand writes. Its agents then write descriptions, meta titles and other fields for you, translate them into each of your languages and keep them up to date as new products arrive.

Take Nordvik Outdoor, the example brand used in these docs. It sells outdoor clothing and gear in Sweden, Norway, Denmark, Germany and the United Kingdom. When a new Fjord Shell Jacket lands in its catalogue, Etals can write the description in Swedish, translate it into the other four languages and write a meta title for each web shop, all in Nordvik’s own voice.

What you can do

Each use case walks you through one goal from start to finish, with a short video.

Products

Titles, descriptions and product data for every product, in every language.

Product listings

Category pages written from what people search for and ask in each market, with an FAQ.

Where to start

Quickstart

Set up your workspace: your web shops, your brand voice and your first products.

Prompts

The instructions your agents read: skills, audiences and rules for each field.

Working with your data

How your products, categories and pages are stored, and how to bring them in.

Integrations

Send data to Etals and get the finished content back into your own systems.

Agents, Pipelines and Models are advanced topics. You can get a long way without them, so come back to them once the basics are running.