> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.etals.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.etals.com/_mcp/server.

# Quickstart

## Onboarding

The onboarding flow helps you set up your Etals environment quickly.

Each environment can include multiple **brands**, **markets**, **languages**, and **websites**. This structure tells Etals where your content is used and which rules should apply.

During onboarding, Etals can crawl your existing setup and suggest a structure for you. You can review and adjust it before you start working.

## Core concepts

* **Brands** define the tone, guidelines, and identity your content should follow.
* **Markets** define market-specific rules, expectations, and requirements.
* **Languages** define the languages your content can be produced or translated into.
* **Websites** define where your content is published or used.

## What happens next

After onboarding, Etals creates a starting setup for common use cases. This usually includes agents, prompts, and pipelines that you can use immediately or customize for your team.

Start by reviewing your [agents](/agents), then check the [prompts](/prompts) that give them instructions.