> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.etals.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.etals.com/_mcp/server.

# Content types

Content types describe the main objects you work with in Etals.

A content type can represent products, categories, articles, emails, landing pages, campaigns, or any other structured data that your agents need to use.

## Creating content types

Create content types from **My data**.

After creating a content type, add the properties that describe it. These properties can then be imported, synced through the Funnel API, used in prompts, and updated by agents.

## Different Content types

Content types tell Etals what kind of item an agent is working on.

For example, products, landing pages, and emails would each be their own content type.

## How content types are structured

Each content type has many [properties](/properties).

Properties define the values that belong to each item. They can also be scoped by brand, market, language, or website when the value needs to change depending on where the content is used.

## Examples

| Content type | Example properties                                                                         |
| ------------ | ------------------------------------------------------------------------------------------ |
| Product      | Product name, product image, product description, meta title, meta description, categories |
| Category     | Category name, category description, parent category, category image                       |
| Article      | Title, excerpt, body, author, topic, publish date                                          |
| Email        | Subject line, preview text, body content, target market                                    |